Duration: Dec 2020 – Feb 2023
Client: RICAIP
RICAIP is a joint project focused on industry 4.0. It aims to develop new, smart and secure solutions for distributed manufacturing in the Industry 4.0 environment.
I created online and offline presentations of the project, including a responsive website, social media templates, and presentations for conferences about AI and robotics. I also took care of print, for example, rollups, fliers, and annual reports.
Scope
— Web Design
— Print & Packaging
— Social Media
Research and Analysis
I conducted interviews with key stakeholders including project managers, researchers, and potential users to understand their needs, goals, and pain points. In this project I focused on increasing the visibility of research projects, improving user engagement, and providing easy access to resources.
- Researchers and academics
- Needs in-depth project information, research publications, and collaboration opportunities.
- Industry partners
- Seeks partnership opportunities, project updates, and event information.
- General public
- Interested in general information about RICAIP and its impact on industrial production.
Design Process
- I developed a clear site map to ensure logical navigation and ease of access to key sections like Projects, Publications, Events, and About Us.
- Created wireframes for key pages and developed interactive prototypes to test and iterate on design concepts.
- Then I designed a clean, modern look that reflects the innovative nature of RICAIP project. I used high-quality images and graphics to enhance visual appeal and user engagement.
- Organized content and navigation to prioritize important information and ensure clarity.
Implementation and Testing
- I developed the designs into a functional website and implemented responsive design to ensure usability across various devices, screen sizes and browsers.
- During and after the development I conducted usability testing sessions with real users to identify issues and gather feedback.
- Based on feedback I iterated on the design to improve navigation, readability, and overall user experience.
- Lastly, I continuously worked on optimizing the website performance and SEO
Results and Impact
- Post-launch analytics showed increased user engagement, with a notable rise in page views and time spent on the site year by year.
- I also got a positive feedback from users about the improved navigation and clarity of information.
- The redesigned website helped in better showcasing RICAIP’s projects and initiatives, leading to more inquiries and collaboration requests from industry partners and academic institutions.