Duration: Oct 2023 – Jan 2024
Client: DMD Software
When tasked with designing the website for DMD Soft, a leading transportation management software, the goal was to craft an engaging and informative user experience. I began by selecting illustrations depicting the software’s functionality and benefits. Each image was adjusted to align with DMD brand colours.
My Role
- Wireframes
- UX & UI Design
- WP Development
- Testing
Illustration
I tried to represent different software modules and their features. I ensured visual cohesion across the site by adjusting these illustrations to match the brand’s colour palette. This helps visitors recognize the brand, fostering trust and familiarity.
Motion Design
I integrated subtle motion design elements, to make the detailed static content more digestible.
Storytelling
The storytelling approach was centred around the user journey. I crafted narratives that demonstrated how DMD Soft could solve real-world transportation challenges. This was achieved through detailed case studies and customer testimonials, which added authenticity and a human touch to the technical content.
Conclusion
Designing the DMD Soft website was an exercise in blending aesthetics with functionality. Illustrations, motion design, storytelling, and branding created a digital experience that informs and engages potential customers.
